Educational resources for self-learners
Behavioural Economics - Choice Architecture & Nudging
A clear and concise introduction to choice architecture, nudging, defaults, framing, and social norms, ideal for understanding user behavior in business and marketing contexts.
System 1 & System 2: Why Do We Make Irrational Decisions (Cognitive Biases In A Nutshell)
A concise video explaining Kahneman and Tversky's System 1 and System 2 thinking and how they influence decision-making and cognitive biases, with a full transcript available.
Thinking Fast & Slow - System One and Two (Animated) - MinuteVideos
An animated summary of Daniel Kahneman's Thinking, Fast and Slow, explaining System 1 and System 2 thinking.
Prospect Theory: Evaluating Risk and Loss Aversion in Business
An article from Ninety.io's Founders Framework on applying prospect theory to business strategies like pricing, marketing, and incentives for better decision-making and customer retention.
Loss Aversion - S2:E2: My Retirement Podcast with Brendan Halligan
Expert interview with Dr. Greg Davies on Prospect Theory and loss aversion. Learn why losses feel twice as impactful as gains, with real-world examples applicable to startup fundraising, investor psychology, and loyalty systems.
Richard Ryan || Self-Determination Theory & Human Motivation
An episode from The Psychology Podcast with Scott Barry Kaufman featuring SDT co-founder Richard Ryan, discussing intrinsic motivation, autonomy, competence, relatedness, and their applications in various aspects of life and work.
Self-Determination Theory Explained
Engaging animation breaks down how autonomy (choice freedom), competence (skill mastery), and relatedness (connections) fuel intrinsic motivation, using examples like blood donation rewards backfiring.
Choiceology's Guide to Nudges - Choiceology with Katy Milkman
This episode from the Financial Times' Choiceology podcast explores the power of nudges in choice architecture, focusing on designing effective defaults and making optimal choices fun to reduce resistance. Features experts like Shlomo Benartzi and Ayelet Fishbach.
Richard Thaler Authors@Google Lecture: Nudge, Choice Architecture & Defaults
Nobel laureate Richard Thaler discusses the core concepts from his book 'Nudge,' focusing on choice architecture, libertarian paternalism, designing defaults, and how these influence decisions in health, wealth, and happiness. This lecture offers valuable insights for applying behavioral economics to product design, marketing, and user engagement in startups.
How to Design a Gamified Loyalty Plan
A short video explaining how to design gamified loyalty plans, focusing on core drives and ethical nudges for user engagement.
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