Educational resources for self-learners
Behavioural Economics - Choice Architecture & Nudging
A clear and concise introduction to choice architecture, nudging, defaults, framing, and social norms, ideal for understanding user behavior in business and marketing contexts.
The 7 Essential Steps to Developing a Winning VIP Strategy in iGaming
Gali Hartuv, CEO and Co-Founder of WarriorLab, shares a practical 7-step roadmap to build successful VIP programs tailored to iGaming, emphasizing data analytics, personalization, AI, and engaging VIP segments from 1% to 15% of player bases. Hosted by Dmitry Belianin (15 Minute Mastery), the video is concise, insightful, and subtitles are available.
Prospect Theory: Evaluating Risk and Loss Aversion in Business
An article from Ninety.io's Founders Framework on applying prospect theory to business strategies like pricing, marketing, and incentives for better decision-making and customer retention.
Academic Research in Action: Loss Aversion and Incentive Design
A synthesis of research on how loss aversion influences incentive and loyalty program design, with practical recommendations for retention strategies.
Behavioral Economics - Loss Aversion and the Value Function
This video explains Loss Aversion and the Value Function within Prospect Theory, illustrating why losses loom larger than gains and discussing applications related to perceived value and status degradation.
Nudge - Choice Architecture and Framing
Two key Nudge Theory concepts, choice architecture and framing, are defined.
Choiceology's Guide to Nudges - Choiceology with Katy Milkman
This episode from the Financial Times' Choiceology podcast explores the power of nudges in choice architecture, focusing on designing effective defaults and making optimal choices fun to reduce resistance. Features experts like Shlomo Benartzi and Ayelet Fishbach.
Richard Thaler Authors@Google Lecture: Nudge, Choice Architecture & Defaults
Nobel laureate Richard Thaler discusses the core concepts from his book 'Nudge,' focusing on choice architecture, libertarian paternalism, designing defaults, and how these influence decisions in health, wealth, and happiness. This lecture offers valuable insights for applying behavioral economics to product design, marketing, and user engagement in startups.
How to Design a Gamified Loyalty Plan
A short video explaining how to design gamified loyalty plans, focusing on core drives and ethical nudges for user engagement.
Nudge explained in less than 10 minutes
A concise explanation of Richard Thaler's Nudge theory, focusing on choice architecture and defaults, with practical examples relevant to loyalty sign-ups and product design.
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