Ac
Academic Research in Action: Loss Aversion and Incentive Design
The Incentive Research Foundation
30
0
A synthesis of research on how loss aversion influences incentive and loyalty program design, with practical recommendations for retention strategies.
Subjects Covered:
behavioral economics
customer loyalty
marketing
psychology
business
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Duration: 30
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Resource Details
Platform:The Incentive Research Foundation
Duration:30
Price:0
Category:Resources