








Educational resources for self-learners
Level Up With Gamification
This workshop explores how to gamify learning environments using levels, XP, badges, leaderboards, narratives, and team missions. It connects these mechanics to brain-based and mastery learning, offering strategies for student-centered motivation and progress monitoring.
The Overjustification Effect and its Implications for Gamification Design
This lecture from the 'Gamification' course by University of Pennsylvania explores how external rewards can undermine intrinsic motivation, a critical concept for designing sustainable loyalty systems. Learn to apply these insights to business and entrepreneurship.
What is Overjustification effect? [Definition and Example]
A concise overview covering the core concept—how expected external incentives like money decrease intrinsic motivation. The video explains the definition with empirical evidence showing how financial rewards "crowd out" intrinsic motivation, making it relevant for understanding how business incentives can backfire.
Gamification of Personal Financial Management Apps via SDT + TAM
An academic journal article integrating Self-Determination Theory (SDT) with the Technology Acceptance Model (TAM) to analyze the effectiveness of gamification in personal financial management (PFM) applications. It explores how gamified elements can satisfy psychological needs (autonomy, competence, relatedness) to enhance user motivation and engagement in fintech and EdTech contexts.
Self-Determination Theory (Explained in 3 Minutes)
A concise animated overview of Self-Determination Theory's core needs with everyday examples, linking needs to motivation in learning and games.
How to Design a Gamified Loyalty Plan
A short video explaining how to design gamified loyalty plans, focusing on core drives and ethical nudges for user engagement.
Gamification in Customer Loyalty: Strategies for iGaming
This video lecture explores advanced strategies for integrating gamification into customer loyalty programs, specifically within the iGaming sector. It covers motivational psychology, player segmentation, and how to design engaging game mechanics that drive retention and increase lifetime value. Provides theoretical insights and practical examples.
David M. Williams - iGaming Loyalty & Gamification Specialist
Expert in iGaming loyalty, gamification, customer retention, and emotional engagement in digital platforms. Offers full-length video courses with subtitles and personalized consulting.
Loyalty Management Game
An interactive simulation game for designing, implementing, and optimizing customer loyalty programs.
r/LoyaltyPrograms
A Reddit community focused on the design, discussion, and marketing of loyalty programs across industries, including digital and gaming sectors. Members discuss strategies, share case studies, and explore psychological aspects of customer retention.
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