Educational resources for self-learners
The 7 Essential Steps to Developing a Winning VIP Strategy in iGaming
Gali Hartuv, CEO and Co-Founder of WarriorLab, shares a practical 7-step roadmap to build successful VIP programs tailored to iGaming, emphasizing data analytics, personalization, AI, and engaging VIP segments from 1% to 15% of player bases. Hosted by Dmitry Belianin (15 Minute Mastery), the video is concise, insightful, and subtitles are available.
Zen Buddhism & Buddhist Teachings for Deep Inner Peace
Dive into this insightful video lecture that explores Mahayana Zen philosophy, including zazen meditation, non-duality (shunyata), and koan-like reflections. This session focuses on cultivating equanimity amidst the chaos of modern life, directly applicable to startup pressures, AI ethics, or balancing family responsibilities (like homeschooling). You'll learn to find deep inner peace through practices that can be integrated into your daily actions.
Creating a Loyalty Program Customers Actually Love
This video explains how to create effective customer loyalty programs by focusing on emotional engagement and psychological principles, moving beyond traditional points systems.
Why Do Some Loyalty Programs Fail To Build True Customer Loyalty?
This video from Business Guide 360 explains why traditional loyalty programs often fail and highlights the importance of emotional connections and engagement over transactional rewards for true customer loyalty.
The Key to Customer Loyalty with Joseph Michelli
Dive into this insightful discussion with Joseph Michelli, a renowned psychologist and bestselling author on customer experience. This video delves into the crucial shift from transactional loyalty (based on rewards) to emotional loyalty, emphasizing the 300% greater impact of personal connections. You'll explore the pitfalls of traditional loyalty programs that often ignore emotional drivers and learn about balancing AI and human interaction to foster genuine engagement in startups and brands.
Transactional VS Emotional Customer Loyalty Featuring Mark Ross-Smith
An insightful episode where Mark Ross-Smith (a top loyalty expert) discusses why brands must balance transactional incentives (points, perks) with emotional engagement (personalized experiences, positive brand relationships) for sustainable loyalty.
Customer Loyalty Programmes... Why Bother! : Lance Walker at TEDx
A TEDx talk exploring why traditional loyalty programs often fail and the importance of emotional connection.
How Apple Builds Loyalty (It’s Not Just the Product)
Explore how Apple cultivates deep customer loyalty through brand identity, community, and experience, moving beyond transactional rewards. This video offers insights into emotional loyalty and its impact on business value.
Beyond Points: Designing Loyalty That Feels Personal
This session from the Loyalty Leaders Podcast examines how iGaming (and related sectors like casinos and airlines) create loyalty through emotional connection, surprise rewards, VIP experiences, and tiered elite benefits. It analyzes thoughtful program design and psychological triggers to deliver lasting player loyalty—key for business growth and marketing optimization.
Gamification in Customer Loyalty: Strategies for iGaming
This video lecture explores advanced strategies for integrating gamification into customer loyalty programs, specifically within the iGaming sector. It covers motivational psychology, player segmentation, and how to design engaging game mechanics that drive retention and increase lifetime value. Provides theoretical insights and practical examples.
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