Educational resources for self-learners
Lecture 19: Defaults, Nudges, and Frames
An MIT OpenCourseWare lecture exploring the principles of defaults, nudges, and frames within the context of psychology and economics, with applications to policy and design.
Behavioural Economics - Choice Architecture & Nudging
A clear and concise introduction to choice architecture, nudging, defaults, framing, and social norms, ideal for understanding user behavior in business and marketing contexts.
System 1 & System 2: Why Do We Make Irrational Decisions (Cognitive Biases In A Nutshell)
A concise video explaining Kahneman and Tversky's System 1 and System 2 thinking and how they influence decision-making and cognitive biases, with a full transcript available.
Thinking Fast vs Thinking Slow — System 1 & System 2 (Future Ready Leadership)
A concise explanation of Kahneman & Tversky's System 1 and System 2 thinking with practical examples for leaders and entrepreneurs.
Prospect Theory: Evaluating Risk and Loss Aversion in Business
An article from Ninety.io's Founders Framework on applying prospect theory to business strategies like pricing, marketing, and incentives for better decision-making and customer retention.
CIO - AI at Scale: Balancing Innovation with Integrity
Features Thomson Reuters' CTO on embedding AI enterprise-wide, formal strategies, cross-functional leadership, and responsible governance for scalable tech innovation.
Academic Research in Action: Loss Aversion and Incentive Design
A synthesis of research on how loss aversion influences incentive and loyalty program design, with practical recommendations for retention strategies.
Trading Psychology: Prospect / Loss-Aversion Theory
Louise Cooper from CooperCity.co.uk discusses how we irrationally avoid losses more than we value gains. #tradingpsychology #prospecttheory #lossaversion #trading
The Overjustification Effect and its Implications for Gamification Design
This lecture from the 'Gamification' course by University of Pennsylvania explores how external rewards can undermine intrinsic motivation, a critical concept for designing sustainable loyalty systems. Learn to apply these insights to business and entrepreneurship.
The Puzzle of Motivation | Dan Pink | TEDGlobal 2009
Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think. Listen for illuminating stories—and a few surprises—as Pink shows how we can use intrinsic motivation to drive success.
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