The Key to Customer Loyalty with Joseph Michelli

Dive into this insightful discussion with Joseph Michelli, a renowned psychologist and bestselling author on customer experience. This video delves into the crucial shift from transactional loyalty (based on rewards) to emotional loyalty, emphasizing the 300% greater impact of personal connections. You'll explore the pitfalls of traditional loyalty programs that often ignore emotional drivers and learn about balancing AI and human interaction to foster genuine engagement in startups and brands.